Anti-Spam Policy

Last updated: October 18, 2025

1. Definition of Spam

At Kroescontrol, we apply a clear principle:

Spam is consent, not content.

This means: any electronic message sent without prior consent from the recipient is spam, regardless of the content.

Examples

NOT spam (with consent):

Marketing email to customer who gave opt-in
Newsletter to registered subscribers
Transactional emails (order confirmations, password resets)
Follow-up email after explicit consent

IS spam (without consent):

Cold emails to purchased email lists
Bulk emails without opt-in
Marketing to recipients who didn’t give consent
Religious, political, or cultural mass emails without consent

It doesn’t matter:

Whether the content is commercial, informational, or non-profit
Whether the recipient might be interested
Whether it’s “just once”

Without consent = spam.

2. Policy for Kroescontrol Customers

Kroescontrol prohibits sending spam through our services.

Prohibited Actions

As a user of our services, it is prohibited to:

Send emails to persons who haven’t given consent
Collect email addresses without consent (scraping, harvesting)
Use misleading subject lines
Hide your identity as sender
Not offer an unsubscribe option
Send bulk emails without opt-in
Use our infrastructure for spam relay

Permitted Email Practices

You MAY send emails if you have:

Received opt-in via registration form with checkbox
Used double opt-in (recommended)
Written consent
Proof of consent

Soft Opt-In (existing customers)

You MAY send emails to existing customers about:

Similar products or services
Provided: Clear opt-out in every email
Provided: Within reasonable time after purchase/contact

Transactional Emails (always allowed)

These emails are NOT spam:

Order confirmations
Password resets
Account notifications
Invoices
Support correspondence

3. Requirements for Legitimate Marketing Emails

Every marketing email must contain:

Required Elements

Clear sender identification
- Company name visible
- No misleading “From” name
Physical postal address
- Complete sender address
- As required by CAN-SPAM Act
Unsubscribe link
- Functional and visible
- Works within 10 days
- No login required to unsubscribe
Privacy policy link
- Link to how data is used
Relevant content
- As promised at opt-in
- Subject line representative of content

Example Good Marketing Email Footer

───────────────────────────────────────
Kroescontrol B.V.
Amsterdam, Netherlands
KvK: 85552836

Privacy Policy: https://docs.kroescontrol.nl/en/legal/privacy

Don't want to receive emails anymore?
Click here to unsubscribe: [Unsubscribe Link]

4. Sanctions for Violations

In case of violation of this spam policy, we take progressive measures:

1st Violation: Warning

Email notification of violation
Obligation to rectify within 48 hours
Documentation of incident

2nd Violation: Temporary Suspension

Suspension of email services (7-30 days)
Mandatory spam training/documentation review
Monitored probation period

3rd Violation: Termination

Permanent termination of services
No refund of costs
Possible legal action for damages

Serious Violation: Immediate Termination

For very serious violations (e.g., large-scale spam operation):

Immediate termination of all services
Report to authorities (ACM, Police)
Damage claim for reputational harm
Publication in abuse databases

5. Reporting Spam

As Spam Recipient

Have you received spam from a Kroescontrol customer?

Email: abuse@kroescontrol.nl

Include:

Forward of the spam email (with full headers!)
Proof that you didn’t give consent
Your contact details for follow-up

Response time: Within 24 hours

Process After Report

Review (48 hours): Validation of your report
Investigation (5 business days): Investigation with our customer
Action (10 business days): Measures if justified
Feedback: You receive feedback about the result

For Kroescontrol Customers

Questions about spam policy or prevention?

Email: compliance@kroescontrol.nl Phone: 06 3411 6494

6. Monitoring & Enforcement

Proactive Monitoring

Kroescontrol actively monitors:

Outgoing email volumes (abnormal peaks)
Spam complaints via feedback loops
Blacklist status (Spamhaus, SpamCop)
Delivery rates (bounces, blocks)

Automatic Action

Upon detection of spam activity:

⚠️ Immediate suspension of sending
📧 Notification to account owner
🔍 Obligation to rectify
📊 Reporting in compliance dashboard

Feedback Loops

We participate in feedback loops from:

Gmail
Outlook/Hotmail
Yahoo
Other major email providers

This helps us detect and address spam quickly.

7. Legal Basis

This policy is based on:

Dutch Legislation

Telecommunications Act - Article 11.7
Prohibition of unsolicited electronic messages
Prior consent required
Fines up to €900,000 possible

EU Legislation

ePrivacy Directive
Opt-in for marketing emails
Soft opt-in allowed for existing customers

International Compliance

CAN-SPAM Act (US) - Requirements: unsubscribe, physical address, no deceptive headers
CASL (Canada)
GDPR - Personal data processing

8. Best Practices

For Legitimate Email Marketing

DO’s :

Use double opt-in
Keep opt-in proofs
Segment your lists (relevant content)
Monitor engagement rates
Honor unsubscribes immediately
Test emails for spam triggers
Warm up new IP addresses

DON’Ts :

Buy email lists
Use misleading subject lines
Hide sender identity
Ignore unsubscribe requests
Send to old/inactive lists
Use ALL CAPS or excessive exclamation marks!!!
Link to shady websites

Tools & Resources

Email Validation:

Email verifier tools (NeverBounce, ZeroBounce)
Syntax validation
Domain verification

Spam Score Checkers:

Mail-Tester.com
GlockApps
Litmus Spam Testing

Compliance:

GDPR compliance checkers
Consent management platforms
Email preference centers

Contact

Spam Reports

Email: abuse@kroescontrol.nl Response time: Within 24 hours

Compliance Questions